Among other fresh outdoor ideas, buses and bus shelters have recently inspired many advertising companies.
Prime Point Media and Pepsi recently supervised a U.S. campaign that included Bluetooth-enhanced posters at 120 bus shelters and pay phone kiosks in Los Angeles and Orange County, California; Pittsburgh and Philadelphia, Pennsylvania; Denver, Colorado; and Washington D.C.
Passers by with Bluetooth-enabled cell-phones could opt for a music download while waiting for a bus. The effort also had 8,800 regular billboards in 200 markets to promote new packaging and invite consumers to design a Pepsi can.
Ad agency PHD bought 40 bus shelters in New York City equipped with Bluetooth technology. The shelters transmit Discovery Channel video clips to passerby who have Bluetooth-enabled phones.
It also installed High Definition TVs in 10 shelters. For the next year, the TVs will run 24 hours a day, seven days a week with loops from the cable channel. Now showing: Future Weapons, a show on emerging weaponry.
Re-decorating the Big Apple, Ikea reprocessed in real life its ten years old TV ads that showed city streets adorned with Ikea products. With help from agency Deutsch in New York, it decorated more than 670 New York City area bus shelters, subway cars and parks with 5,500 Ikea goods. If you don't get near advertising, advertising gets to you.
In a different style, outdoor art landed in a busy Los Angeles intersection. A 60-foot Apple ad, a "sculpture " built with images of LP covers digitally printed onto vinyl that covered boxes above a giant iPod on a steel tower, was installed in that popular area. It looked like 3-D albums pouring into the illuminated iPod.
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